2

Crafting a research proposal

Year:
2010
Language:
english
File:
PDF, 988 KB
english, 2010
3

Co-creating value for luxury brands

Year:
2010
Language:
english
File:
PDF, 236 KB
english, 2010
4

Market segmentation

Year:
1987
Language:
english
File:
PDF, 2.06 MB
english, 1987
5

Experience marketing: a review and reassessment

Year:
2009
Language:
english
File:
PDF, 207 KB
english, 2009
6

Halloween in a material world: trick or treat?

Year:
2008
Language:
english
File:
PDF, 182 KB
english, 2008
8

Service Performance Gap: Re-evaluation and Redevelopment

Year:
1999
Language:
english
File:
PDF, 367 KB
english, 1999
10

Relationship marketing in consumer markets – Rhetoric or reality?

Year:
2000
Language:
english
File:
PDF, 110 KB
english, 2000
11

Hedonic meaning creation though Christmas consumption: a review and model

Year:
2009
Language:
english
File:
PDF, 207 KB
english, 2009
12

CONDUCTING FOCUS GROUPS — A GUIDE FOR FIRST‐TIME USERS

Year:
1988
Language:
english
File:
PDF, 371 KB
english, 1988
15

The service performance gap: testing the redeveloped causal model

Year:
2000
Language:
english
File:
PDF, 292 KB
english, 2000
19

The Methuselah Market Part II: Decision making and the older consumer

Year:
1985
Language:
english
File:
PDF, 581 KB
english, 1985
20

A review of the marriage analogy in relationship marketing

Year:
1997
Language:
english
File:
PDF, 630 KB
english, 1997
21

The Methuselah market

Year:
1985
Language:
english
File:
PDF, 696 KB
english, 1985
22

Senior managers' views on quality: a strategic perspective

Year:
1994
Language:
english
File:
PDF, 1.25 MB
english, 1994
23

Editorial: Academy of Marketing New Blood Special Issue

Year:
2006
Language:
english
File:
PDF, 225 KB
english, 2006
24

Where are we and where are we going?

Year:
2005
Language:
english
File:
PDF, 79 KB
english, 2005
27

Beyond sophistication: dimensions of advertising literacy

Year:
1998
Language:
english
File:
PDF, 1.03 MB
english, 1998
30

The neglect of the older consumer

Year:
1988
Language:
english
File:
PDF, 737 KB
english, 1988
33

Book reviews

Year:
1987
Language:
english
File:
PDF, 379 KB
english, 1987
35

Editorial

Year:
2000
File:
PDF, 14 KB
2000
36

Editorial

Year:
2001
Language:
english
File:
PDF, 70 KB
english, 2001
37

Editorial

Year:
2000
Language:
english
File:
PDF, 14 KB
english, 2000
38

Editorial

Year:
2000
Language:
english
File:
PDF, 14 KB
english, 2000
39

Editorial

Year:
2001
Language:
english
File:
PDF, 15 KB
english, 2001
40

Editorial

Year:
2000
Language:
english
File:
PDF, 16 KB
english, 2000
41

Editorial

Year:
2000
Language:
english
File:
PDF, 17 KB
english, 2000
43

Discourse and Deed

Year:
1994
Language:
english
File:
PDF, 43 KB
english, 1994
46

Marketing to the Older Consumer: A Qualitative Perspective

Year:
1990
Language:
english
File:
PDF, 389 KB
english, 1990
48

Out-group peer involvement in youth alcohol consumption

Year:
2017
Language:
english
File:
PDF, 150 KB
english, 2017